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Adding Google Review Links to Automated Follow-Up Emails
Adding Google Review Links to Automated Follow-Up Emails

Get more Google reviews by including links in your follow up emails to clients. You can also hyperlink your badges for reviews.

Jess Flake avatar
Written by Jess Flake
Updated over a month ago

Elevate your online reputation by personalizing client follow-up emails with review links. By including customized review links in your emails, you can make it simple for happy clients to leave positive feedback on Google. In this article, we'll walk you through how to seamlessly add review links to your client communication plan. We'll show you how to tweak your follow-up emails to inspire clients to share their experiences, ultimately helping you collect more Google reviews and boost your online visibility. This easy, but powerful method can make a big difference in attracting more customers to your business.

💭 Pro-tip: Make sure you put your review links in the post-inspection follow-up emails found in Automation > Post-Inspection: Client (and Client's Agent if you're asking Agents for reviews).


How to Find Your Google Review Link

If you already have Google My Business set up, follow the steps below:

💡 Quick tip: Click on the video above to expand it in another window.

  1. Log into your Google Account then click "Google Apps"

    1. Be sure you're logged into the account that you used to create your Google Business Profile

  2. Click "Business Profile Manager"

  3. Click the "More" arrow

  4. Click "Ask for Reviews"

  5. Copy the Review Link


Adding the Link to Your Spectora Automation Emails

Now that you've copied your review link, you can add it to your follow-up Automation emails by adding a hyperlink. This hyperlink can be customized with whatever text you'd like, and it will be clickable! The link will redirect your client/agent to your Google Business page where they can leave their review.

💡 Quick tip: Click on the video above to expand it in another window.

  1. Click "Automation"

  2. Click on an email group to expand it

  3. Click "Edit Template" to the right of the email you want to edit

  4. Click the link icon to create a hyperlink

  5. Enter the URL in the top line

  6. Enter the text you want the recipient to see in the bottom line

  7. Click "Insert"

  8. Your new hyperlink will appear in blue font in the email body

  9. Click "Save Email Template"


Adding the Link to Your Spectora Advanced Action Emails

For Spectora Advanced users, you can easily add this link to your Action emails by adding a hyperlink. This hyperlink can be customized with whatever text you'd like, and it will be clickable! The link will redirect your client/agent to your Google Business page where they can leave their review.

💡 Quick tip: Click on the video above to expand it in another window.

  1. Click on your name in the top right corner

  2. Click "Actions" in the dropdown menu

  3. Click on an actions group to open it

  4. Click "+ Add Action" to create a new action email

  5. Choose the event details of your action

  6. Click "Next"

  7. Add rules for your action

  8. Click "Next"

  9. Add a name for your action if you'd like and select 'send email' in the bottom dropdown

  10. Click "Next"

  11. Select the recipient in the 'To' field and enter a subject line for the email

  12. Click the link icon to insert a hyperlink into the body of the email

  13. Enter the URL and visible text for your link, then click "Insert"

  14. Your new hyperlink will show in blue in the email body

  15. Click "Save"


How to Get your Yelp Leave a Review link:

Go to your Yelp account, click "Write a Review", copy the URL, and paste it into your follow-up emails!


*You also have the option to hyperlink "Write A Review" into an image or badge. Once the image is uploaded and selected, go ahead and click the "link" icon and paste the URL.


❇️ We also now offer an external review option in our client portal! ❇️


Frequently Asked Questions

  • How can I add Google Review links to the automated follow-up texts?

    • In order to add the Google Review link to your automated texts, you'll first need a custom phone number. Click here to learn more about custom phone numbers.

    • Once you've obtained a custom phone number, you would simply copy and paste the link into the text you'd like to contain the link! It is recommended to use a shortened URL to make sure the link is compact for a text message.


If you have any questions or feedback, write into our chat bubble or email support@spectora.com!

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