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Adding a Link/Hyperlink to an Email Template

This is a great way to use your automated emails to link to great resources or your own website!

Written by Support Team

Hyperlinks make it easy for recipients to take immediate action. Whether you’re directing clients to fill out a survey, leave a review, or view additional information, clickable links simplify the process, leading to higher engagement rates.

Google reviews are an essential tool for building trust and credibility with your clients. Spectora allows you to integrate Google review links into your email templates and automations, ensuring clients can easily leave feedback.

Creating a Google Review Link

Spectora does not automatically generate a Google review link for you. To create your own Google review link, follow these steps:

  1. Log into your Google Account.

  2. Navigate to your Business Profile Manager.

  3. Select "Read Reviews" and then "Get more reviews."

  4. Copy the unique Google review link provided. This link can now be used in your Spectora email templates or shared manually with clients.



How to Add a Hyperlink to Your Automated Email

In this section, we'll show you how to add a customized hyperlink to your automated emails to clients and agents.

💡 Quick tip: Click on the video above to expand it in another window.

  1. Click "Automation"

  2. Click on an email group (e.g., Post-Inspection: Client) to expand it

  3. Click "Edit Template" to the right of the email you want to edit

  4. Click the link icon to create a hyperlink

  5. Enter the URL in the top line

  6. Enter the text you want the recipient to see in the bottom line

  7. Click "Insert"

  8. Your new hyperlink will appear in blue font in the email body

  9. Click "Save Email Template"

💡 Best practice: After adding your review link, always test it by previewing the email and clicking the link to ensure it works correctly.


Updating Review Links in Email Templates

If you need to update your review link due to a business name or website change, follow these steps:

  1. Obtain your updated Google review link by logging into your Google Account and navigating to the Business Profile Manager.

  2. Copy the new review link.

  3. In Spectora, go to the "Automation" tab and edit the relevant email template.

  4. Replace the old URL with the new one using the link icon.

  5. Save the updated template. This ensures that your clients are directed to the correct Google review page.

Troubleshooting Common Issues

Google Review Link Not Working

If your Google review link isn’t working, it may not have been properly configured in the email template. Edit the relevant automation email template, insert your Google review link using the link icon, and save the template.

Link Redirecting to the Wrong Page

This issue often occurs when the link in the email template points to an incorrect URL, such as a Spectora page instead of your Google reviews page. Update the link in the template to fix this issue.

Manually Sending a Review Link

To manually send a review link to a client:

  1. Obtain your review link (e.g., the Google Reviews page URL).

  2. Go to the "Automation" tab and edit the relevant email template.

  3. Use the link icon to create a hyperlink in the email body.

  4. Enter the URL and display text, then click "Insert."

  5. Save your changes. For a one-off manual email:

  • Go to the Inspection Details page.

  • In the PEOPLE box, find your client, click the three dots ("…") next to their info, and select "Resend Confirmation Email."

  • Edit the subject and content of the email as needed, and include your review link. This allows you to send a direct and customized review request link to your clients.

If you have any questions or feedback, write into our chat bubble or email support@spectora.com!

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