Social media is an important part of your online presence. It tells your customers, potential customers, agents, your mom, whoever follows you, that you’re still in business.
You don’t need to be on every platform, just the right ones.
You don’t need to be on every single social media platform. Nobody expects a home inspector to have a really active Snapchat account, but if that’s your thing go for it! I’d recommend having an active account on Facebook and Instagram. That’s because a lot of real estate agents are on Facebook and Instagram.
Stay in touch with agents.
I read a statistic that 90% of the average home inspector’s business comes from realtor referrals. I’m not sure how accurate that really is, but I’m sure it’s a good majority. Social media is a great way to stay in touch with agents and remind them that you’re still in business.
Build your reputation.
Social media is a perfect platform to build your reputation. This means posting content that is relevant and helpful to your followers. Don’t just constantly promote yourself and ask for referrals, nobody likes that. Instead, think of it as a way to showcase your knowledge and personality. One day post about something you found during an inspection that you think more homeowners should be aware of. Then another day post a picture of your dog. It makes you more personable and people will feel comfortable contacting you.
Expand your reach by posting shareable content.
The content which gets the most shares is the result of careful planning and high quality content. Shareable content should add value to the user, reflect well on them, and is easy to consume. Posting shareable content can expand your reach and increase your social media follower base.
Related article: Do Home Inspectors Need a Business Facebook page?