Google My Business (GMB) is a free business profile on that helps you reach and engage with local customers across Google Search and Maps.
GMB listings show up above regular search results, right under the map. So there’s another chance for customers to find you if your website isn't on the first page.
Why Do I Need a Google My Business Account?
There’s no reason you shouldn’t have an account with GMB. It’s free and easy to set up!
Having a GMB account is how you get Google reviews.
46% of customers trust reviews as much as they'd trust a recommendation from a friend or family member (BrightLocal).Having a GMB account can also help boost your website's SEO.
In 2022, 87% of consumers used Google to research local businesses (BrightLocal).
How Do I Set Up a Google My Business Account?
You can create an account at business.google.com. Google makes the setup process quick and easy, just follow the steps!
Setup Tips:
If you don't want people to have access to your home address, don't feel obligated to add it. Google will ask for your service area shortly thereafter. Do not use a P.O. Box or UPS store. Google will suspend your account.
Be sure to keep your service area specific. Pick a handful of cities and counties you serve. If you keep it broad (such as 'Colorado'), Google may raise a red flag and suspend your account.
What Do I Do After Setting Up My GMB Account?
After setting up your account, you’ll receive a postcard from Google with an activation code on it in about a week. Once you get it, log into your GMB account and enter the validation code. It takes about 3 days after validating your account for it to go live. You won't be notified of this, so keep checking back!
Once your account is live, we encourage the following:
Add your review links to your automated follow-up emails.
Create a short name & URL for your business - Set up a short name URL, like “g.page/[yourcustomname]” so you can have a link that goes directly to your Business Profile.
How Do I Make My GMB Listing Rank Better?
Search Engine Optimization (SEO) is the process of raising your website's credibility in the eyes of various search engines. Since Google is the most widely used, having a GMB profile is the first step to driving more traffic to your website. Other tips include:
Fill out your business description. Ensure you have at least one service and service area mentioned (250 words).
Respond to all reviews. According to a study by BrightLocal, 88% of consumers are more likely to use a business if the owner responds to both positive and negative reviews.
Blog. Regularly posting articles (300 words minimum) will raise your credibility.
Build backlinks. Link building shows Google that other people are talking about you.
How Do I Grant Someone Access to My GMB Account?
Follow the instructions in this article.
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