SEO & Digital Marketing

Digital marketing tips and advice from Spectora. Learn about our SEO program, what it covers and what to expect.

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19 articles in this collection
Written by Kevin Wagstaff and Laura Cole

How to grant us access in Google Analytics

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Written by Laura Cole
Updated this week

What is Google My Business?

Reach more customers on Google Search and Maps.
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Written by Laura Cole
Updated over a week ago

Agent Presentation Tips & Advice

Office presentations can be a great way to grow your business. Learn the best practices to make the most of them.
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Written by Kevin Wagstaff
Updated over a week ago

Why Content is Important for SEO

Learn why fresh content for your site is so important and why it costs what it does.
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Written by Kevin Wagstaff
Updated over a week ago

Technical Aspects of SEO

Learn the technical aspects of SEO that Google cares about and that we focus on with our new SEO plan
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Written by Kevin Wagstaff
Updated over a week ago

Announcing Spectora's SEO Boost Plan

A new SEO plan for inspectors that want SEO help for their Spectora-hosted website.
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Written by Kevin Wagstaff
Updated over a week ago

Social Media tips for Home Inspectors

Facebook, Twitter, Instagram, Myspace (jk!)
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Written by Laura Cole
Updated over a week ago

Use Email Newsletters to Attract & Retain Realtors (Samples)

See what our sample email newsletters look like
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Written by Kevin Wagstaff
Updated over a week ago

DIY SEO Tips

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Written by Laura Cole
Updated over a week ago

Tips to Grow Your Home Inspection Business

Whether you're a new inspector trying to meet more agents or experienced and want to grow more - make sure you're doing the basics
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Written by Kevin Wagstaff
Updated over a week ago

Are more clients and homebuyers searching for their own home inspector?

More millennials are turning to the Internet to find their own home inspector, but what does the data from Google tell us?
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Written by Kevin Wagstaff
Updated over a week ago

Spectora One-Time Website Sale - $200 Off on September 15th

The first 100 inspectors will get $200 off a new website with a coupon code we'll release this Saturday, Sept. 15th at 8am MT.
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Written by Kevin Wagstaff
Updated over a week ago

Do Homes Inspectors need a Business Facebook Page?

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Written by Laura Cole
Updated over a week ago

Custom Repair Request Builder Video

Use our marketing video or have us make a branded custom video for you to promote the Repair Request Builder to agents.
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Written by Kevin Wagstaff
Updated over a week ago

What's an online lead worth?

Assigning a value to each lead you get from your website allows you to better measure the cost effectiveness of your marketing efforts.
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Written by Laura Cole
Updated over a week ago

What's Included in a Home Inspection? [Infographic]

Use our infographic to help show your customers what they can expect from a home inspection!
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Written by Kevin Wagstaff
Updated over a week ago

SEO Topics to Write About If You're Doing SEO Yourself

Here are some simple topics to write about if you're doing your own writing and SEO
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Written by Kevin Wagstaff
Updated over a week ago

Attracting Customers with Google AdWords (PPC)

Learn the basics of Google AdWords and how a PPC campaign can help you get more inspections immediately.
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Written by Kevin Wagstaff
Updated over a week ago

Why Do You Do Require a 6 Month Commitment for SEO Plans?

Learn about our SEO pricing and why it's in everyone's best interest to think about the long-term.
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Written by Kevin Wagstaff
Updated over a week ago