SEO & Digital Marketing

Digital marketing tips and advice from Spectora. Learn about our SEO program, what it covers and what to expect.

21 articles in this collection
Written by Kevin Wagstaff and Marketing Team

6 Top SEO Tips For Your Website

Focus on these main areas of SEO to give your website rankings a boost

Written by Kevin Wagstaff
Updated over a week ago

SEO FAQs

Get answers to common SEO questions and misperceptions of the often-confusing world of SEO.

Written by Kevin Wagstaff
Updated over a week ago

DIY SEO Tips

Written by Marketing Team
Updated over a week ago

Spectora's E-Mail Newsletter Service

Sending newsletters to your agents and/or clients is the best way to stay top-of-mind and retain your realtors.

Written by Marketing Team
Updated over a week ago

On-going PPC (Pay-Per-Click) Management

Learn why on-going management of Google PPC campaigns is beneficial and if it's a good fit for you.

Written by Marketing Team
Updated over a week ago

Custom Repair Request Builder Video

Use our marketing video or have us make a branded custom video for you to promote the Repair Request Builder to agents.

Written by Kevin Wagstaff
Updated over a week ago

How to grant us access in Google Analytics

Written by Marketing Team
Updated over a week ago

How to grant us access to your Google My Business account

Written by Marketing Team
Updated over a week ago

Business Resources

What is Google My Business?

Reach more customers on Google Search and Maps.

Written by Marketing Team
Updated over a week ago

Attracting Customers with Google AdWords (PPC)

Learn the basics of Google AdWords and how a PPC campaign can help you get more inspections immediately.

Written by Kevin Wagstaff
Updated over a week ago

Are more clients and homebuyers searching for their own home inspector?

More millennials are turning to the Internet to find their own home inspector, but what does the data from Google tell us?

Written by Kevin Wagstaff
Updated over a week ago

Use Email Newsletters to Attract & Retain Realtors (Samples)

See what our sample email newsletters look like

Written by Kevin Wagstaff
Updated over a week ago

Do Homes Inspectors need a Business Facebook Page?

Written by Marketing Team
Updated over a week ago

How to Set Up Your Own YouTube Channel

Video content is becoming more and more important when it comes to SEO. Stay ahead of your competition by setting up a YouTube channel.

Written by Marketing Team
Updated over a week ago

Agent Presentation Tips & Advice

Office presentations can be a great way to grow your business. Learn the best practices to make the most of them.

Written by Kevin Wagstaff
Updated over a week ago

Tips to Grow Your Home Inspection Business

Whether you're a new inspector trying to meet more agents or experienced and want to grow more - make sure you're doing the basics

Written by Kevin Wagstaff
Updated over a week ago

What's Included in a Home Inspection? [Infographic]

Use our infographic to help show your customers what they can expect from a home inspection!

Written by Kevin Wagstaff
Updated over a week ago

Social Media tips for Home Inspectors

Facebook, Twitter, Instagram, Myspace (jk!)

Written by Marketing Team
Updated over a week ago

SEO FAQs

Technical Aspects of SEO

Learn the technical aspects of SEO that Google cares about and that we focus on with our new SEO plan

Written by Kevin Wagstaff
Updated over a week ago

Why Content is Important for Your SEO

Learn why fresh content for your website is so important and why it costs what it does.

Written by Kevin Wagstaff
Updated over a week ago

SEO Topics to Write About If You're Doing SEO Yourself

Here are some simple topics to write about if you're doing your own writing and SEO

Written by Kevin Wagstaff
Updated over a week ago