Spectora Mass Email enables you to reach large audiences to build your business. Seeing how your audience engages with your messages helps you grow as a marketer. π§
A few minutes after you hit "send" our email servers provide a status report of recipient interactions and success rates. These will continue to update every few minutes so check back after a day or so to see if clicks & opens increase!
Email statistics are visible as a table on each email's page, which you can access by hitting "View" next to any sent message on the Mass Email page.
Mass Email page
Email page
Here are the 8 main statuses you will see and what they mean:
Status | Meaning |
Processed | The email has been received by the service but has not yet been sent or dropped. β³ |
Delivered | Delivered to the recipient successfully. π |
Opened | Opened by the recipient. π |
Clicked | The recipient clicked a hyperlink* within the email body. π€© To create a hyperlink click the following icon while drafting your email. *Text links will not register clicks. |
Bounce | The recipient's email address is invalid. βοΈ |
Dropped | The recipient has unsubscribed from mass emails.βοΈThis does not impact their ability to receive standard inspection emails! |
Spam | The recipient marked this message as spam. π₯« |
Error | An error message was returned from the email service. This usually occurs if a contact has no email address or the server is entirely down. π |
You might also see the following status in the recipient table:
Status | Meaning |
Started | The email list is being delivered to the sending service. π This is the status before "Processed." |