Email marketing is an easy and effective tool to grow your business! 📈

Before sending an email you should be aware of some important guidelines. In the United States, the CAN-SPAM Act protects consumers from being flooded with unwanted commercial emails. For businesses sending emails, each separate email in violation of this law is subject to penalties of up to $46,517! 😲

When possible our mass mailing feature helps you stay compliant but it is up to you to ensure your emails are relevant and valuable to your audience. Staying compliant is simple and requirements like a clear subject line also help your email get read!

From the Federal Trade Commission (FTC) website here are the CAN-SPAM Act requirements at a glance:

  1. Don’t use false or misleading header information. ⚠️ Inspector responsibility

  2. Don’t use deceptive subject lines. ⚠️ Inspector responsibility

  3. Identify the message as an ad. ⚠️ Inspector responsibility

  4. Tell recipients where you’re located. ✅ Spectora includes your company profile address in the email signature

  5. Tell recipients how to opt out of receiving future emails from you. ✅ Spectora includes an unsubscribe link in the email footer

  6. Honor opt-out requests promptly. ✅ Unsubscribe requests are automatically handled by the email service

  7. Monitor what others are sending on your behalf. ⚠️ Inspector responsibility

If you have any questions regarding this law the FTC provides these great resources:

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