Use Video to Boost SEO
Recently more and more home inspectors are incorporating video content into their digital marketing strategies. Including videos on your website can make a significant impact on your SEO.
Why Use YouTube?
Videos can be very large files. Even the best websites only support files under 2MB. This is to keep your website operating as efficiently as possible. However, you can embed videos that are hosted on third party sites - like YouTube.
By hosting your videos on YouTube, not only are you avoiding the downside that comes with hosting a huge file on your website, you are adding your content to another search engine.
What does that mean?
A lot of home inspectors spend so much time and effort to rank higher on Google - but are completely ignoring the 2nd most popular search engine on the internet, YouTube.
How to Set Up A YouTube Channel
1. Create a Google Account
If you don't have one already, create a Google account that you want to be associated with your business. You can't do this with Yahoo or other third party email provider because Google owns YouTube and requires a Google account. This can be a Gmail address or a Google Workspace (formerly G Suite) email address that was set up under your own domain. Need a Google Workspace email? We can help!
Pro Tip: Don't use a personal email address. Keep your personal YouTube and business YouTube separate. By default, YouTube will display your subscriptions, playlists, and any video you have "liked".
There is a setting to make these private - but if you didn't know that, then you're sharing a lot of information that you might want to keep to yourself.
Unless you don't mind if your potential clients see what you watch in your spare time, it's a good idea to set up an account specifically for your business.
Also if you plan on having anyone help manage your channel, keep in mind that sharing access to your YouTube account includes access to your Google email. There's also a way to add "managers" to your account but assuming you didn't know that, you might give someone access to more information than you meant to.
2. Create a YouTube Channel
While logged in to your Google account, go to YouTube. Click on your profile picture in the top right corner, then click “Create a Channel” from the drop-down.
The next page will prompt you to select your display name. Click "Use a business or other name". Then enter the name of your business and click "Create". You can change the name later if you need to.
3. Customize Your YouTube Channel
While logged into your Google account in YouTube on the "My Channel" dashboard, click the "Customize Channel" button. From here, just follow the prompts like any other business profile you would set up online.
Obviously there are ways to really optimize your YouTube channel for SEO but for now, we're just focused on setting up the basics. Just add your logo, profile image, business description, about section, link to your website, etc.
4. Start Uploading Videos!
In the top right corner of YouTube is a button that looks like an old school video camera with a plus sign. Click that and select "Upload video".
Select the video file from your device.
Enter a title, description, and tags (keywords that you want your video to show up for), etc. Choose the thumbnail you want to display for your video.
Once the video has finished uploading, choose what you want to do with it from there - embed it on your website, share it on Facebook, etc.
That's it! Setting up a YouTube channel is a simple and - more importantly - FREE way to elevate your business's digital presence and boost SEO.