Home inspection can be a very competitive business, especially online. Home inspectors face a real struggle getting noticed on the web with just a website alone. Online advertising offers home inspectors a chance to improve their visibility and reach local buyers and agents on the internet. One of the most effective ways to advertise is using Google AdWords, or PPC.

Google AdWords is an advertising platform that displays the text ads that you see at the top of Google’s search results. Advertisers choose which keywords that they want to rank for, create a compelling text ad with a call to action and link to their website or landing page, and set a budget depending how much they are willing to pay each time their ad is clicked. When a user searches for those specific keywords or phrases, Google displays relevant ads.

If you’re a home inspector looking to ramp up your business, Google AdWords is a very useful tool to get leads from the internet because you can reach so many people. Google has an immeasurable number of users, with over 3.5 billion searches every day. 

By using Google AdWords, you have the opportunity to reach the a large targeted audience where they are most likely to click on an ad - on the first page of Google search results.

There are over 400,000 searches in the US each month for home inspection related terms.

There are ~800,000 searches each month when you add in radon and mold related searches.

The average city has over 1000 searches each month for home inspection related terms. There is huge opportunity here.

No matter where your current site ranks, when you advertise with Google you can show up in the top 3 or 4 results on the first page.  You can customize your ads to target specific demographics and locations, ensuring that your ads reach your ideal audience.

Google AdWords is pay-per-click (PPC), meaning you only get charged when a user clicks your ad. This makes for a very cost-effective method of advertising. AdWords also offers tools to optimize your campaign so you can track and tweak your ads for better performance - and an even better return on your investment.

It’s completely free to set up a Google AdWords account - you just need a website to connect it to.  Watch the short video below to guide you through the easy steps.

Once you’ve set up your account, you’re ready to start creating your first campaign.  Here are five simple steps to a successful AdWords campaign: