"Businesses make an average of $2 in revenue for every $1 they spend on AdWords." Google Economic Impact Report.
Google Ads vs Google AdWords - Google recently rebranded its lineup of ad products on July 26th, 2018. What was formerly known as AdWords is now Google Ads. It's more than a name change, Google is also launching something called Smart Campaigns which uses machine learning to optimize your ads for better performance.
Case Study #1
10/17/2018 - 12/18/2018
This inspector signed up for our PPC plan in October. We set up the following:
9 expanded-text and call-only ads
31 extensions (sitelink, callout, location, and call)
2 custom landing pages
72 carefully chosen keywords
176 negative keywords to reduce wasted clicks
After 2 months, the inspector spent a total of:
$1,220 on ad spend to Google
$900 on management fees to Spectora
For a total cost of $2,120
During that time, 15 inspections were scheduled from the ads for a total of $5,730 (average $382 per inspection)
$5,730 revenue - $2,120 cost
These lead to repeat business from new agents!
Case Study #2
The following case study shows how one home inspector in Apopka, Florida grew his business from a Google Ads campaign on a $10/day budget.
Both mobile and desktop ads were set up in this campaign. Notice the mobile ad has a "click to call" feature. Multiple versions of ads were created and monitored. Ads were optimized after the campaign had been running long enough to show results. Ads with poor performance were removed and ads with good performance were duplicated and further targeted.
The Landing Page
A custom landing page was created for the campaign with a strong call to action. The goal of the landing page is to optimize conversions.
Over the course of 18 days, the ads were clicked 74 times at a cost of $2.52 per click.
With our conversion tracking set up, we were able to see that there were 2 contact form submissions from the landing page and 20 calls directly from mobile ads.
After 18 days, our inspector received 22 leads at a budget of $10/day.
This resulted in 3 booked inspections and 2 future buyers.
3 booked inspections at the inspector's average price of $340 = $1020 return on $186 spent.
This also doesn't include the benefit from agents met that can lead to future referrals.