SEO & Digital Marketing

Digital marketing tips and advice from Spectora. Learn about our SEO program, what it covers and what to expect.

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11 articles in this collection
Written by Kevin Wagstaff and Laura Cole

Spectora One-Time Website Sale - $200 Off on September 15th

The first 100 inspectors will get $200 off a new website with a coupon code we'll release this Saturday, Sept. 15th at 8am MT.
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Written by Kevin Wagstaff
Updated over a week ago

Do Homes Inspectors need a Business Facebook Page?

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Written by Laura Cole
Updated over a week ago

Custom Repair Request Builder Video

Use our marketing video or have us make a branded custom video for you to promote the Repair Request Builder to agents.
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Written by Kevin Wagstaff
Updated over a week ago

What's an online lead worth?

Assigning a value to each lead you get from your website allows you to better measure the cost effectiveness of your marketing efforts.
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Written by Laura Cole
Updated over a week ago

Google Ads PPC Case Study

Results from one inspector's recent Google Ads (formerly known as Google AdWords) PPC campaign
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Written by Laura Cole
Updated over a week ago

What's Included in a Home Inspection? [Infographic]

Use our infographic to help show your customers what they can expect from a home inspection!
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Written by Kevin Wagstaff
Updated over a week ago

SEO Topics to Write About If You're Doing SEO Yourself

Here are some simple topics to write about if you're doing your own writing and SEO
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Written by Kevin Wagstaff
Updated over a week ago

Attracting Customers with Google AdWords (PPC)

Learn the basics of Google AdWords and how a PPC campaign can help you get more inspections immediately.
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Written by Kevin Wagstaff
Updated over a week ago

SEO Case Studies and Results

See a couple sets of results from home inspectors that have used our SEO services.
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Written by Kevin Wagstaff
Updated over a week ago

Why Are Your SEO Plans So Expensive?

Learn why SEO is priced where it is and why we're actually cheaper than most agencies you'll find out there.
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Written by Kevin Wagstaff
Updated over a week ago

Why Do You Do Require a 6 Month Commitment for SEO Plans?

Learn about our SEO pricing and why it's in everyone's best interest to think about the long-term.
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Written by Kevin Wagstaff
Updated over a week ago