SEO & Digital Marketing

Digital marketing tips and advice from Spectora. Learn about our SEO program, what it covers and what to expect.

Kevin Wagstaff avatar Laura Cole avatar MarketingTeam at Spectora avatar
20 articles in this collection
Written by Kevin Wagstaff, Laura Cole, and MarketingTeam at Spectora

SEO FAQs

Get answers to common SEO questions and misperceptions of the often-confusing world of SEO.
Kevin Wagstaff avatar
Written by Kevin Wagstaff
Updated over a week ago

Spectora's E-Mail Newsletter Service

Sending newsletters to your agents and/or clients is the best way to stay top-of-mind and retain your realtors.
Laura Cole avatar
Written by Laura Cole
Updated over a week ago

Announcing Spectora's SEO Boost Plan

A new SEO plan for inspectors that want SEO help for their Spectora-hosted website.
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Written by Kevin Wagstaff
Updated over a week ago

Why Content is Important for Your SEO

Learn why fresh content for your website is so important and why it costs what it does.
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Written by Kevin Wagstaff
Updated over a week ago

Technical Aspects of SEO

Learn the technical aspects of SEO that Google cares about and that we focus on with our new SEO plan
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Written by Kevin Wagstaff
Updated over a week ago

SEO Topics to Write About If You're Doing SEO Yourself

Here are some simple topics to write about if you're doing your own writing and SEO
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Written by Kevin Wagstaff
Updated over a week ago

Are more clients and homebuyers searching for their own home inspector?

More millennials are turning to the Internet to find their own home inspector, but what does the data from Google tell us?
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Written by Kevin Wagstaff
Updated over a week ago

DIY SEO Tips

Laura Cole avatar
Written by Laura Cole
Updated over a week ago

Attracting Customers with Google AdWords (PPC)

Learn the basics of Google AdWords and how a PPC campaign can help you get more inspections immediately.
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Written by Kevin Wagstaff
Updated over a week ago

On-going PPC (Pay-Per-Click) Management

Learn why on-going management of Google PPC campaigns is beneficial and if it's a good fit for you.
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Written by MarketingTeam at Spectora
Updated over a week ago

Agent Presentation Tips & Advice

Office presentations can be a great way to grow your business. Learn the best practices to make the most of them.
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Written by Kevin Wagstaff
Updated over a week ago

Use Email Newsletters to Attract & Retain Realtors (Samples)

See what our sample email newsletters look like
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Written by Kevin Wagstaff
Updated over a week ago

Tips to Grow Your Home Inspection Business

Whether you're a new inspector trying to meet more agents or experienced and want to grow more - make sure you're doing the basics
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Written by Kevin Wagstaff
Updated over a week ago

Custom Repair Request Builder Video

Use our marketing video or have us make a branded custom video for you to promote the Repair Request Builder to agents.
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Written by Kevin Wagstaff
Updated over a week ago

What's Included in a Home Inspection? [Infographic]

Use our infographic to help show your customers what they can expect from a home inspection!
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Written by Kevin Wagstaff
Updated over a week ago

Social Media tips for Home Inspectors

Facebook, Twitter, Instagram, Myspace (jk!)
Laura Cole avatar
Written by Laura Cole
Updated over a week ago

Do Homes Inspectors need a Business Facebook Page?

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Written by Laura Cole
Updated over a week ago

What is Google My Business?

Reach more customers on Google Search and Maps.
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Written by Laura Cole
Updated over a week ago

How to grant us access in Google Analytics

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Written by Laura Cole
Updated over a week ago

How to grant us access to your Google My Business account

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Written by Laura Cole
Updated over a week ago