Interested in empowering your website to get you more inspections? Keep reading to see how our SEO Boost plan can help improve your local SEO ranking and your business!
SEO vs Local SEO
SEO (Search Engine Optimization) and local SEO are two strategies used to improve website visibility in search engine results.SEO focuses on optimizing a website to rank well in organic search results on a global or national scale. It involves techniques like comprehensive keyword research, on-page optimization, and link building, among many others.
Local SEO, on the other hand, aims to enhance the online presence of businesses targeting local customers by improving visibility in local search results and optimizing your Google Business Profile. The choice between the two depends on the business's target audience and geographic focus.
What is SEO Boost?
Spectora offers SEO Boost which focuses on Local SEO. The ultimate goal of Local SEO is to increase your Google Business ranking within the "Businesses" section on Google, in order to increase traffic to your Google Business Profile (which typically results in clicks to your website) from people who search “home inspector in Denver”, for example.
How Can SEO Boost Help Me?
Spectora SEO Boost can help you rank on Google's local 3-pack through listings.
This is done with 6 main components:
Listings and Directory Services and Management:
This involves ensuring that your business information (name, address, phone number, website, etc.) is accurately and consistently listed across 40+ online directories, maps, and platforms. Managing listings helps improve local SEO and ensures potential customers can find accurate information about your business.
This process also increases your credibility with Google, meaning your local business will be ranked above other businesses that don't have this credibility established.
Google Business Profile audit + optimization
We optimize your Google listing by confirming your business information is correct and optimizing things like scheduling links, services, hours of operation, and more to provide favorable results.
Voice Search Command Optimization
More and more people use voice assistants and voice search technology. Get found when people use voice assistants to search your business.
We currently optimize for Google, Bixby, and Cortana.
ROI Calculator:
Our dashboard provides in-depth analytics and allows you to add your conversions to the dashboard in real-time to track the impact of changes being made.
Monthly Rankinge Analytics:
You can configure the keywords you would like to track over time. This can help you game-plan which keywords are the easiest to penetrate and which keywords are currently performing well.
Frequently Asked Question Optimization
Our team will add questions and answers leading to your Google Business page. These questions and answers are displayed in the "People also ask" section on Google
How Much Does it Cost?
Spectora offers 3 subscription options for SEO Boost:
Stand-alone SEO Boost - $799 per year:
This plan includes only the SEO Boost service, focusing specifically on optimizing your Google Business profile to rank better in targeted areas. It is suitable for those who already have a website and are looking to enhance its visibility through SEO.
Website + Hosting + SEO Boost - $2199 first year ($1499 per year after year 1):
This bundle includes a website created by Spectora's in-house web designers, along with 1 year of website hosting and 1 year of SEO Boost. It's a bundled package that covers the development and maintenance of your website, along with SEO services.
Jumpstart + SEO Boost - $2599 first year ($2498 per year after year 1):
This plan offers everything in the Website + Hosting + SEO Boost package and additionally includes a subscription to Spectora's report-writing software for 1 year. This package is designed for those who want a complete solution, including website development, hosting, SEO, and report-writing capabilities.
Note: we currently do not offer a monthly subscription option for our SEO Boost service.
When considering which plan is right for you, it's essential to assess your specific needs and budget. If you already have a website and only require local SEO services, the Stand-alone SEO Boost plan may be sufficient.
If you need a new website and hosting, the Website + Hosting + SEO Boost plan may be a suitable choice.
The Jumpstart + SEO Boost plan, with the added report-writing software, may be preferable for those who want an all-in-one solution for their online presence, reporting, and SEO needs.
Frequently Asked Questions
What do I need to do to get started with SEO Boost?
Complete the sign-up process and complete the questionnaire on your Spectora dashboard. When the questionnaire has been submitted, someone from our team will reach out within a few business days. Got questions? Reach out to us on the chat bubble!
Do you need to host my website to use Spectora SEO Boost?
No, you can use Spectora SEO Boost even if your website isn't hosted with us. Interested in a new website? Check out our Jumpstart Package to save $800 on software and a website.
What listings are included with SEO Boost?
You will be added to 40+ listings if your address is published or 18 premium listings if you only want to use your service areas.
We curated the top listing directories, including Google, Facebook, Instagram, Chamber of Commerce, and Bing. It also includes voice search listings such as Alexa, Google, Siri, and more.
Do I need a physical location to use SEO Boost?
No, you can set up your service areas if you want to hide your personal address. With that said, your listings will be limited as some directories require an address to be published.
Does SEO Boost include keyword research and blog posts?
No, this does not include comprehensive SEO. Spectora SEO Boost can help you rank on Google's local 3-pack through listings and reviews. Comprehensive SEO (keyword research, analysis, and consistent, quality SEO-rich content), together with optimized local SEO, can make a great impact on your search engine results page ranking.
Not convinced yet? Read how Spectora SEO Boost helped real inspectors book more inspections.
Spectora builds high-quality home inspection websites with an out-of-the-box SEO setup.
