Getting a new customer costs 6 times the amount versus keeping an existing one. That means part of your marketing budget should be allocated to agent retention.
Allow our marketing team to create a custom monthly newsletter for you to stay top-of-mind with agents. We'll share content specific to your area and send it out to your agent list using Mailchimp! We'll even set up your Mailchimp account for you if you don't have one yet and sync it with Spectora's contacts.
By using email marketing you can:
- Stay top-of-mind with local real estate agents
- Send agents articles that they can share with clients
- Announce new services or company updates
- Offer discounts for inspection services
- Add links to leave you reviews on Google, Yelp, etc.
- Invite your agents to follow you on social media
Here's a quick overview of our approach on content and mailing lists:
We will provide the newsletter content unless you choose to. Our content comes from researched articles from reputable sources. We use our best judgment to select relevant and useful content for your target audience. The newsletter will link to the content's original source.
If you're targeting new agents that you want to work with, one idea would be to introduce the benefits of working with you, highlight your services, feature a sample report, and/or offer a price break for using your online scheduler
All email lists will be provided by the inspector. This service is solely to create and send newsletters, not building email lists.
Our Mailchimp integration allows us to sync the contacts directly from your Spectora account. If you'd like to import an additional database, we can take care of that for you as well.
If you acquire a list of prospective agents that did not directly opt-in to receive your emails, there is a risk of your account getting flagged for spam. We don't recommend sending unsolicited emails because of this, however we do have a validation process for these types of lists but we cannot guarantee it won't still trigger spam filters.
Sample Agent Newsletter
Sample New Agent Newsletter
Sample Client Newsletter
Want to chat marketing? Schedule a call with a marketing expert to see if newsletters are right for you!