Years ago Google came out and said that quality content and links were the top 2 factors in ranking higher in search results.
This was taken much more seriously than anything else you could read about SEO because Google never makes public statements about what helps you rank higher. This came straight from them.
So many SEO companies (and us) have reacted to this by producing high-quality content that is helpful.
Content alone might be the best way to grow your brand and online presence over time. It's a strategy that not only helps you rank higher, it provides articles that you can send to your agents and clients in your reminder and follow-up emails!
Why Only 1 Piece of Content Per Month? Why Not More?
Because researching, writing and publishing content takes time.
We've found more content isn't always better. Quality over quantity is what modern SEO is all about. Agencies or other providers may do more, but it will most likely cost more or be lower quality.
When we asked inspectors about our SEO plans, they wanted something more affordable that still focused on the most important aspects of SEO.
In addition, producing multiple pieces of unique content each month would make our plans more expensive. In most cases, this isn't necessary for our industry and your market to rank higher.
Is Each Piece of Content Uniquely Written For My Site?
We write unique content for your locale and business most months. On occasion, we'll use a piece of content from our content library. This is typically for generic topics like "What to Expect From Your Home Inspection". Even then, we'll email you for your language to help make the article unique.
We do this to keep costs down while still publishing quality content to your site each month.
We believe every inspector should be planning for the future by focusing on digital marketing. The best way is through SEO and content. Feel free to book a call with us to talk details if you're interested!