Are your clients saying they're not getting your Spectora automated emails?
- If your Spectora email account is from Yahoo, unfortunately they do not allow other services to send on your behalf. More info from Yahoo can be found here. The only solution is to use non-Yahoo email address.
- If your Spectora email account is from AOL, you may experience similar problems for certain recipients. The solution is to use a modern email provider like GMail or GSuite.
- You can change the email address you use for Spectora in Settings->User Options.
Here are some other things you can check:
- Check your sent emails. You can find the list in your dashboard under Automation>EMAILS SENT.
- If an unreceived email shows as having been sent, ask your clients to check their bulk or spam folder.
- You can also look at your email queue to check if you have the email set for a later send date. This is found in Automation>EMAIL QUEUE
- Have your clients add you to their email contact list.
- Have your clients add firstname.lastname@example.org to their contact list.
- Add your email address to the BCC field for all outgoing emails. When any Spectora email is sent, you will receive the same email verifying it has been sent. Set this up in Automation->Email Settings.
For Clients with Gmail:
If your emails are landing in their "Social" or "Promotions" labels, have them drag one into their "Primary" inbox tab. When prompted to "Do this for future emails...", have them click "Yes". They will receive a pop-up notifying them that future messages will now be moved to "Primary".
Why do your legitimate business emails end up in spam?
According to the Return Path 2017 Deliverability Benchmark Report
In 2017, "Senders in the US saw an average inbox placement rate of 77 percent for the period..." This means that roughly 20 percent of marketing and business emails are not reaching the inbox.
If it seems like it's getting harder and harder to keep your business emails out of the spam folder, it may be because spammers are getting more tricky. Because of this, spam prevention tactics have also become more tough. Webmail providers are simply cracking down harder on fighting suspicious emails. The issue comes from the fact that there are no real humans looking through emails and judging the validity of each one. Automated filters are used to scrutinize each email's legitimacy. As a result, legitimate emails are often mistaken for spam.
Following the steps above will help keep your emails out of the spam folder and in front of your clients eyes!